Our Mission: Sustainability Meets Style

At CraftedIdea, we believe that sustainability is more than a choice—it’s a lifestyle. Learn how CraftedIdea empowers people to live beautifully and responsibly while making a lasting impact.

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Who We Are and What We Stand for

At CraftedIdea, we are redefining luxury by blending elegance with sustainability. Our mission is to empower individuals to make mindful, eco-conscious choices that positively impact the world, all while enjoying the beauty and sophistication of life. From fashion and home decor to health, wellness, and technology, every product we offer is carefully selected for its ability to enrich your life without compromising the planet. We stand for timeless style, where innovation meets sustainability, and luxury embraces purpose. Whether it’s curating the perfect sustainable wardrobe, creating a mindful and stylish home, or embracing wellness practices that nurture both body and soul, CraftedIdea helps you live beautifully with intention. We are dedicated to providing products that not only elevate your lifestyle but also contribute to a greener, more conscious future.

Our Team

At CraftedIdea, our team is united by a shared passion for luxury, sustainability, and mindful living. Each member brings expertise and creativity to our brand, ensuring that every product, idea, and experience reflects our commitment to elegance and eco-consciousness. Together, we’re dedicated to inspiring you to live a life of purpose, style, and sustainability.

Julie Norton

Head Manager

Julie is the heart of CraftedIdea, leading the team with dedication and a keen eye for strategy. With years of experience in team management and operational excellence, Julie ensures that everything runs smoothly. Her commitment to sustainability and luxury guides our mission to provide elegant, eco-conscious living solutions to our community.

Marta Brown

Fashion Expert

Marta is our fashion guru, blending sustainability with high-end style. With years of experience in the fashion industry, she specializes in identifying luxury brands that prioritize eco-conscious production. Marta helps us curate collections that align with our mission to deliver sustainable, chic fashion that doesn’t compromise on style or the planet.

Lola Weldon

Travel Expert

Lola brings a wealth of experience in sustainable travel to CraftedIdea. Her expertise in curating eco-friendly travel experiences allows us to offer our community sustainable travel options that are as luxurious as they are mindful. From eco-resorts to ethical travel accessories, Lola helps shape our vision of exploring the world with purpose and style.

Michael Sims

Design Expert

Michael is the mastermind behind the aesthetic of CraftedIdea. With his background in eco-friendly design, he brings a refined touch to everything we do—from product design to interior decor. Michael ensures that every item, space, and visual reflects our luxurious, minimalist approach to sustainable living. His creative direction ensures that sustainability is always in style.

Each member of our team plays a vital role in creating a seamless blend of luxury, sustainability, and purpose at CraftedIdea, helping us bring you the best in every aspect of life.